According to this,we should see some advertising soon.(
http://www.kidscreen.com/articles/ma...01/sprout.html)
PBS is also planning to make good use of its cross-promotional clout. One station in each market will be co-branded on the VOD menu's user interface. And in August, 45 local PBS stations, representing roughly 50% of all U.S. TV households, will begin airing spots to build awareness for the Sprout channel. In return, Sprout will air cross-channel spots and run print ads to promote the local stations.
Also it says Direct TV will cary sprout as well.
A prelude to the territory's first 24/7 dedicated preschool channel, PBS Kids Sprout On-Demand hit U.S. airwaves last month, offering 50 hours of VOD programming culled from the libraries of founding partners HIT Entertainment, Sesame Workshop and PBS. The consortium, which also includes cable service provider Comcast, will follow up in October with PBS Kids Sprout proper, reaching 85% of Comcast's 8.6 million digital cable customers, as well as subscribers of competing services Direct TV and Insight Communications.
Joe
Amazing!
Wonderful! 
Linear Mode
