Why did CTW become Sesame Workshop?

[bobhopesite]

Why did CTW become Sesame Workshop? It used to say CTW Sesame Street. Now it says 123 Sesame Street

[Lazy J]

What I heard was with the internet , books and other things they were doing that they wanted a name that reflected that they were more than a TV production outfit. I belive after they bought the seasame muppets from EM.TV they became Seasame Workshop.

[teenintosesame]

Here's the announcement when they changed the name:
http://www.muppetcentral.com/news/2000/060500.shtml

[GeeBee]

They should also change the name from "Sesame Street" to "Sesame" in order to show that they're not just about streets and urban settings anymore.